Book contents1 Book
24 Cards
15 User Archetype Cards
3 Create-your-own archetype cards
6 Team Exercise cards
Section 1: How to Use This Book and Card Set
Section 2: Why This Book? (Loud Man on Phone Provokes Insight)
Section 3: Scalpels Aren’t Just for Surgeons
Section 4: Looking More Closely at Complex User Ecosystems
Section 5: User Archetypes for the Real World
Section 6: Team Exercises for User Ecosystem Thinking
Authors, Books and Stuff We Mentioned
Parting Words
