The authors created the Rethinking Users toolkit for use in their own teaching and professional practice in design and design research. They have refined the content and tools with student input.
Key Teaching ThemesSocial theory and human-centered design
Product and service innovation methods
Creative brainstorming tools and techniques
Design ethics and the social implications of design
Who is Rethinking Users for?
Rethinking Users is a provocative toolkit presenting a new perspective on user-centered design. This book and card set will be especially valuable for graduate and undergraduate students in:
design (interaction, communication, industrial)
design theory
design research
It will also be valuable in relevant courses in engineering, business innovation, entrepreneurship and other fields that depend on user insight to create products or services.
Rethinking Users in the classroom
The combination of book and cards makes this a versatile resource for teaching. Reading assignments from the book will provoke exciting classroom discussion, while the cards and exercises are ideal for studio work and hands-on learning.
View or download the 2-page Academic Guide here.
